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Online Marketing

Online marketing is the practice of digital channels to spread your message about your products or services. Some of the ways you can do this are through paid ads, social media, emails, blogging or even SEO. Whole Foods collects email addresses on their website to create email lists that can be used to advertise new products, sales, and events in their stores. Online marketing is important not just because it helps you to get found online, but also because it can change the way your business is perceived by potential customers. For example, ranking high in search engine results pages, along with respected industry authorities, instantly boosts your business' credibility.

Search engine optimization (SEO)
Search engine marketing (SEM)
Pay-per-click advertising (PPC)
Content marketing
Social Media Marketing (SMM)
Affiliate marketing
Email marketing.

Ofline Marketing

Offline marketing strategies utilize offline media channels to create awareness of a company's products and services. These campaigns can include radio and print advertising – including billboards, signs and pamphlets – telemarketing, and television ads. The main strategy of offline marketing is to use offline media channels to create awareness of products and services. ... Many companies and individuals in business tend to forget about the offline marketing methods whenever they are planning product and services campaigns.

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